Greenpeace

We launched our Greenpeace Twitter Champs project last week, and are quite psyched about this effort to work more closely with our top Twitter supporters!

But how do we decide which supporters are true Twitter Champs? Well, we’re figuring that out for ourselves as a matter of fact. This is all a building process, but below you’ll find some of the ideas inspiring our strategy as we get this going:

Retweeting our Tweets

Our Twitter Champs help us get our message out to their own audiences who trust them, and RTing is central to being a top supporter on Twitter. @Joan_Gala has been especially sensational in this regard!

If you are a Twitter Champ we will be asking you to RT some of our tweets, and if you want to be a Twitter Champ RTing us consistently is the most direct way to become one.

Adding to our Tweets

It’s impossible to include every hashtag or account name we might want to include per tweet, but our supporters can add them in to their versions to help direct our message to an even more more expansive audience.

We also want to hear what you think about our tweets, if only because it brings more exposure for the issue the tweet is supporting. Our recent twitter interactions with @megan_bray and @JAHnessa have been particularly fantastic in this vain!

Motivation to be a Champ

Being a top supporter for us is no spectator sport, so we want to make sure all of our Twitter Champs are excited to help us make a difference.

We put a lot of weight on this since we want people who will really get into it. This is especially because being a Twitter Champ isn’t only about helping us----we want it to be a reward for those who help us as well!

Our Twitter Champs will only get out of this what they put into it though, so it is helping us help you. @retrohousewife5 and @TexasVegetarian have both shown a lot of early motivation to be champs, for instance.

Now remember that this is all a building process, so keep telling us what you think by commenting on this blog or by shooting us a message on twitter!

Photo via amitbhawani