Tell Kimberly-Clark to stop the Iron*E

In what must surely be the absolute height of tragic irony, Kimberly-Clark (K-C) is using Wall*E, the main character of a movie about conservation, to sell disposable paper products that contain absolutely no recycled content.

There's no excuse for destroying ancient forests to make disposable products such as tissues and toilet paper. That's why a growing number of customers, companies, and universities are asking Kimberly-Clark to:

Stop purchasing fiber from endangered forests;
Drastically increase the amount of recycled fiber they use for all their tissue products, including Kleenex brand toilet paper, facial tissue, and napkins; and
Buy all non-recycled fiber from operations certified by the Forest Stewardship Council to ensure it is produced in a responsible manner.

Wall*E + Kleenex = Iron*E. Tell K-C's CEO, Thomas Falk, and President of Consumer Products, Steve Kalmanson, that their attempts to greenwash Kleenex's image won't work, that you want K-C to stop destroying ancient forests, and that you will avoid all K-C products until they start making real changes.

Step 2: Read the letter we've provided. Feel free to edit it.

Dear Mr. Falk, Mr. Kalmanson,

As the world's largest tissue manufacturer, Kimberly-Clark (K-C) has the resources and the responsibility to make products in an environmentally sustainable way. Currently, many of K-C's most popular products, like Kleenex tissues, have 0% recycled content. This means your customers are unwittingly flushing away irreplaceable ancient forests like the North American Boreal when they use Kleenex, Viva, Cottonelle and other K-C products.

One of the largest intact forests left on Earth, the North American Boreal is a remarkable part of the world's natural heritage. Not only is the Boreal home to wildlife like caribou, grizzly bears, and wolverines, but half of North America's birds also depend on the Boreal for habitat.  Plus, as a massive carbon storehouse, the North American Boreal is essential to fighting global warming. It is not only unconscionable to wipe away this forest - it is unnecessary.

By increasing the recycled content of your products and using Forest Stewardship Council-certified fiber, K-C could spare endangered forests.  Now is the time for Kimberly-Clark to shift towards sustainability. I urge you to collaborate with Greenpeace representatives to develop a truly responsible fiber sourcing policy. Until you do, I won't buy another Kimberly-Clark product.

"Sincerely," and your name and contact information will be added to the end of the letter.

(Please only click once.)

Privacy Policy: We will send you updates by e-mail. You can remove yourself from the mailing list at any time. Read the full privacy policy here.

Report a Problem Sign up to newsletter

702 H Street, NW, Suite 300, Washington, D.C. 20001 (202) 462-1177

Tell Kimberly-Clark to stop the Iron*E

Step 2: Read the letter we've provided. Feel free to edit it.

©